A 90-minute workshop recording on how to package, price, and deliver fractional CMO services.

I'll talk about things like:

• How to harness growing demand for fractional CMO services 
• How to define what fractional CMO will mean to you and your business
• How to know whether to offer fractional CMO services at all
• The risks and benefits of offering fractional CMO services
• The differences between interim vs. fractional CMO—and which to use/when
• Alternative forms of fractional marketing leadership roles
• How to price fractional CMO services in relation to your other services 
• How to manage and deliver your work without becoming a pseudo-employee
• How to transition agency or freelance clients into fractional CMO clients 
• How to transition fractional CMO services into advisory clients later on

And questions like:

• Should you take an email address under your clients' domain?
• Should you attend client events and work parties?
• Should you put your client list on LinkedIn under your Experience?
• Should you bill by the hour, day, week, or month?

And a lot more!