In this workshop, we broke down a LOT of information about how to productize your advisory services, including topics like:

• Definitions of "advisory" and "productized"
• Why selling custom first is how you productize
• The sales process and explaining the value of your services
• Making a business case for your services
• The types of advisory services you can offer
• How to position your advisory services
• Pricing strategies for each type of engagement
• Features of advisory services to add or remove
• Sales page ingredients (with Wireframe example attached)
• Thoughts on fractional CMO/CTO/CFO services
• And miscellaneous additional Q&A and things to note at the end

This was a long one (2 hours) and we go into a ton of detail.

You will also get access to the slides and a wireframe of a sample sales page to help you craft your message.